Kinesiology or kinesio tape is an adhesive taping method applied with the aim of reducing pain, increasing range of movement, and/or enhancing quality of movement in response to muskuloskeletal injury. Although originally arising in the 1970s, kinesio taping has rocketed in popularity in recent years, with celebrity endorsements and increasing popularity for both professional and recreational athletes.
On 25th February 2018 a gathering of some of the biggest names in the fitness, nutrition and therapy industry took place at the 2018 Kaizen Project. Kaizen is defined as 'a Japanese business philosophy of continuous improvement of working practices, personal efficiency, etc.' and this event lived up to this definition in every way. As… Continue reading Continual Improvement: Kaizen Project 2018